Measurement and proof — what actually moved the number.
Canonical piece
Twelve months of brand capital scoring across a mid-market services firm, and the three interventions that carried almost all of the movement. Most brand reporting is a list of things that happened.…
Riddhi Sharma · 21 July 2026 · 2 min
Before you score anything, you need to know whether the company can survive being scored. A short protocol for finding out. Every measurement programme has a political precondition: somebody has to be…
Priya Nair / 31 August 2026 / 1 min
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