Methodology explainers, taught openly, step by step.
Canonical piece
The scoring model, written out plainly, with the arguments against it included. This is the model. It is not proprietary and there is no course at the end of it. Brand capital,…
Riddhi Sharma · 16 July 2026 · 2 min
The order of operations matters more than the positioning itself. A working sequence, with the failure mode at each step. Repositionings fail on sequencing far more often than on the strategy. The…
Amara Okonkwo / 2 July 2026 / 1 min
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