What reputation costs under pressure
Brand capital is only measurable at the moment you spend it. Notes from fifteen years of watching companies spend it badly.
Tom Vestergaard / 30 June 2026 / 1 min
Pillar
The Contributor Desk
Outside voices writing on adjacent territory.
Canonical piece
Positioning is not a workshop output
An outside consultant's case against the two-day offsite, and what she runs instead.
Amara Okonkwo · 18 July 2026 · 1 min
Latest in this pillar
Page 1 of 1
Browse full archive →
Newsletter — no spam, no sponsors
The fortnightly digest
One email every other Monday: the new pieces, the reader question we answered, and one number worth arguing about.