Outside voices writing on adjacent territory.
Canonical piece
An outside consultant’s case against the two-day offsite, and what she runs instead. I have run the two-day offsite perhaps forty times. It produces energy, alignment, a set of photographs and a…
Amara Okonkwo · 18 July 2026 · 1 min
Brand capital is only measurable at the moment you spend it. Notes from fifteen years of watching companies spend it badly. You cannot see a balance until something is withdrawn. The withdrawal…
Tom Vestergaard / 30 June 2026 / 1 min
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