What actually moved the number
Twelve months of brand capital scoring across a mid-market services firm, and the three interventions that carried almost all of the movement.
Riddhi Sharma / 21 July 2026 / 2 min
Founder & lead creator
Brand capital measurement
Riddhi runs this platform and has spent a decade turning brand work into numbers leadership teams will actually defend in a board meeting.
Twelve months of brand capital scoring across a mid-market services firm, and the three interventions that carried almost all of the movement.
Riddhi Sharma / 21 July 2026 / 2 min
The scoring model, written out plainly, with the arguments against it included.
Riddhi Sharma / 16 July 2026 / 2 min