Founder & lead creator
Brand capital measurement
Riddhi runs this platform and has spent a decade turning brand work into numbers leadership teams will actually defend in a board meeting.
Twelve months of brand capital scoring across a mid-market services firm, and the three interventions that carried almost all of the movement. Most brand reporting is a list of things that happened.…
Riddhi Sharma / 21 July 2026 / 2 min
The scoring model, written out plainly, with the arguments against it included. This is the model. It is not proprietary and there is no course at the end of it. Brand capital,…
Riddhi Sharma / 16 July 2026 / 2 min