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Branding By Riddhi Brand intelligence, shared

Contributing writer

Amara Okonkwo

Category design & positioning

Amara advises B2B software companies on positioning before they hire a demand team, which she insists is the only sane order to do it in.

Bylines on this site · 2

Contributor Desk

Positioning is not a workshop output

An outside consultant's case against the two-day offsite, and what she runs instead.

Amara Okonkwo / 18 July 2026 / 1 min

Sequencing a repositioning without stalling the pipeline

The order of operations matters more than the positioning itself. A working sequence, with the failure mode at each step.

Amara Okonkwo / 2 July 2026 / 1 min