Contributing creator
Founder interviews & narrative
Daniel interviews operators for a living and is unreasonably good at getting people to say the thing they told their comms lead they wouldn't.
A conversation about walking away from a 40,000-follower audience and what replaced it. We met in an office that has clearly not been optimised for a camera, which is the first honest…
Daniel Reyes / 24 July 2026 / 1 min
A founder on refusing every category label offered to her, and what that cost in the first year. The company had been offered three category labels by three different sets of investors,…
Daniel Reyes / 28 June 2026 / 1 min